Find Your Niche
You are not Amazon.
It’s easy to get swept up in the excitement of new products, requests from customers, and attempts to reach a broader audience. Expanding the growth of your business is amazing- but it’s impossible to offer everything, to everyone, all the time.
We want Artists to feel secure with their products and offerings. By thoughtfully editing your body of work- it becomes easier to price, produce, and sell to your unique audience. Clean bodies of work are powerful, and let customers know what you stand for. If your products are all over the place, try comparing your work side by side.
What’s strong? What can be retired? What needs to be shelved for a later date? What’s a struggle to keep up with or priced in a way that doesn’t support the value of other products? Finding your artistic niche dives into why you make Art, who it’s for, and how you convey that message.
Periodically assess what you’ve made, and tighten up those connections to your unique target audience.
Self Curate
- Which of my pieces are strongest?
- Which can be retired?
- What needs to be shelved for a later date?
- What doesn’t support the value of other products?
Self Assess
- Why do I make art?
- What do I stand for as an Artist?
- What do I stand against as an Artist?
- Who shares my Artistic perspective?
Self regulate
- Don’t cater to micro trends
- Don’t haggle or over extend yourself
- Don’t over complicate bodies of work